BANDED is a fashion headband brand, who needed a unified presence and consistency between brand channels. Our role started with rethinking their approach to social. After setting up a consistent brand voice and look, the role evolved into a bigger brand campaign approach which applied to all touch points. The campaign base idea, “For Every You,” was a vehicle to highlight a woman’s ever-changing personal style, and appeal to almost every type of fashionista.
Senior Art Director/Designer - Carrie Barr
Creative Director - Ginny Chambers
Senior Copywriters - Jacob Fields/Becky Henson
Designers - Kristin Fowler/Amanda Barnhart
Photographer - Neely Tabor
Work created at GS&F