Bud Light is the perfect cold beer. It's like the greatest form of water. So when you're eating a whole potluck of summer barbeque, you need something that will pair with everything - something an IPA can't match. So we highlighted that, by making Bud Light the perfect party guest.
We paired in-store creative with potluck foods throughout the grocery. Budlight + (hotdogs, chips/dips, ingredients, wings). Then created multi-pack promotions around the pairings.
Associate Creative Director - Carrie Barr
Creative Director - Shawn Kraemer
Senior Copywriter - Ryan Prescott
Senior Art Director - Evan Campbell
Art Director - Noelle O'Brien
Photographer - Jody Horton
Work created at TracyLocke NY