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Bud Light is the perfect cold beer. It's like the greatest form of water. So when you're eating a whole potluck of summer barbeque, you need something that will pair with everything - something an IPA can't match. So we highlighted that, by making Bud Light the perfect party guest.

 
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We paired in-store creative with potluck foods throughout the grocery. Budlight + (hotdogs, chips/dips, ingredients, wings). Then created multi-pack promotions around the pairings.

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Bud Light Food
 
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Credits:

Associate Creative Director - Carrie Barr

Creative Director - Shawn Kraemer

Senior Copywriter - Ryan Prescott

Senior Art Director - Evan Campbell

Art Director - Noelle O'Brien

Photographer - Jody Horton

Work created at TracyLocke NY