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Bud Light and Budweiser have different consumers who share a commonality; beer is at the center of their summer social drinking. Our creative approach focused on product-centric lifestyle photography, that placed the consumer right in the moment. We differentiated the two brands, with photography style and content tailored to each. Bud Light focused on socializing with friends and Budweiser around food.

 
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Credits:

Associate Creative Director - Carrie Barr

Creative Director - Shawn Kraemer

Senior Copywriter - Ryan Prescott

Art Directors - Bonnie Lumley/Noelle O'Brien

Photographer - Caleb Kuhl

Work created at TracyLocke NY