Bridgestone/Firestone needed a better way to interact with tire dealers. Before our revamp, giant binders were mailed with information that outdated quickly, and most were thrown away completely. Our approach was to rethink the whole process. The dealers needed user-friendly resources that they actually use. And connection more frequently to share news and relevant information. The solution became two-fold, so the Marketing Toolkit AND TreadLife Magazine were born.



Senior Art Director/Designer - Carrie Barr

Senior Art Director - Neely Tabor

Senior Copywriters - Jacob Fields, Adam Pawlowski, Becky Henson

Designer - Amanda Barnhart

Creative Director - Ginny Chambers

Work created at GS&F