The Oasis Center is a non-profit that focuses on teenage outreach. Teens are often unfairly judged by peers, their parents, and other adults. “There’s More To Youth,” touched on typical teenage stereotypes, juxtaposed with their underlying realities or aspirations. The campaign encouraged positive action and interest in the center.
The stereotypes were very relatable. So, to encourage continued conversation, we launched an app to create a personal stereotype/reality combination. Participants could upload their photo, customize words, pick a color and share through social platforms. Users could also browse a microsite gallery that displayed the whole community's mashups.
Senior Art Director/Designer - Carrie Barr
Creative Director - Ginny Chambers
Copywriter - Adam Pawlowski
Photographer - Cameron Powell
UX Design - Eric Motil
Designer - Kristin Fowler
Cinematographer - Blake McClure
Work created at GS&F