Summer is the season of flavor, and Smirnoff has plenty to spare. We went big into summer, with a bold approach to displaying flavor and product. The design easily became a system, which let us present the full portfolio in the same fun, cohesive way. The final takeaway – Smirnoff is summer in every flavor.
Associate Creative Director - Carrie Barr
Creative Director - Shawn Kraemer
Senior Copywriters - Ryan Prescott & Daniel Philips
Art Director - Noelle O'Brien
Photographer - Claire Benoist
Work created at TracyLocke NY