Summer is the season of flavor, and Smirnoff has plenty to spare. We went big into summer, with a bold approach to displaying flavor and product. The design easily became a system, which let us present the full portfolio in the same fun, cohesive way. The final takeaway – Smirnoff is summer in every flavor.

 
 
Seltzer_Case-Card.jpg
 
 
Core_Case-Card.jpg
 
 
Summer-2.gif
Core_Lug-On.jpg
Summer-Marg.jpg
 
Marg_Case-Card.jpg
 
Margarita_Lama.jpg
 
RW&B-Beauty.jpg
 
 
RWB_Case-Card.jpg
 
 

Credits:

Associate Creative Director - Carrie Barr

Creative Director - Shawn Kraemer

Senior Copywriters - Ryan Prescott & Daniel Philips

Art Director - Noelle O'Brien

Photographer - Claire Benoist

Work created at TracyLocke NY