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Sony is a brand rooted in emotional connection, which made Valentine's Day the perfect time to lean in. With a focus on Sony artists, we created a Love Song playlist. The visual idea of a homemade mixtape created nostalgia and felt personal to the consumer. It streamed through Spotify and was featured on Facebook, Twitter, and Sony.com. You can listen, here.

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Credits:

Associate Creative Director - Carrie Barr

Creative Director - Shawn Kraemer

Senior Copywriter - Daniel Philips

Work created at TracyLocke NY