Sony is a brand rooted in emotional connection, which made Valentine's Day the perfect time to lean in. With a focus on Sony artists, we created a Love Song playlist. The visual idea of a homemade mixtape created nostalgia and felt personal to the consumer. It streamed through Spotify and was featured on Facebook, Twitter, and Sony.com. You can listen, here.
Associate Creative Director - Carrie Barr
Creative Director - Shawn Kraemer
Senior Copywriter - Daniel Philips
Work created at TracyLocke NY