For years, UT Medical Center focused all it's advertising around their six Centers of Excellence. But, the campaign lacked some humanity, which most patients look for when choosing a medical center. By using the word "excellence" as a driving factor, we were able to highlight each center’s high credentials; by focusing on real doctors, nurses and staff members who embody the meaning every day.

 
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Credits:

Senior Art Director/Designer - Carrie Barr

Creative Director - Ginny Chambers/Neely Tabor

Copywriter - Jacob Fields

Photographer - Cameron Powell

Work created at GS&F