For years, UT Medical Center focused all it's advertising around their six Centers of Excellence. But, the campaign lacked some humanity, which most patients look for when choosing a medical center. By using the word "excellence" as a driving factor, we were able to highlight each center’s high credentials; by focusing on real doctors, nurses and staff members who embody the meaning every day.
Senior Art Director/Designer - Carrie Barr
Creative Director - Ginny Chambers/Neely Tabor
Copywriter - Jacob Fields
Photographer - Cameron Powell
Work created at GS&F