Taco Bell
Chosen Family Portraits
Taco Bell wanted a way to connect with Gen Z consumers during the holidays, an audience who overindexes in nontraditional family dynamics. We partnered with Taco Bell to turn dining rooms into Chosen Family Holiday portrait studios.
We took over NY and LA with a pop-up portrait studio, recreating the classic "family holiday photo on your grandma's couch" with the intrinsically Taco Bell era and heyday of this photo style, the 90s.
Partnering LGBTQIA+ influencers with chosen families and our photographer, Daniel Roa, we were able to promote the event directly to the community, from the community.
Creative Director:
Carrie Barr
Group Creative Director: Kevin Green
Senior Creative Team:
Michelle Marquez & Devon Anderson
Strategist:
Sam Nunez
Photographer: Daniel Roa
Work created at Cashmere Agency